Price Setting workshop
Attendees will learn
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How to set the right price for your products
How to quantify farm value and willingness to pay
Price setting methodologies in various ag industry
How to use Price Setting toolset:
- From features to Key Buying Benefits (KFB)
- Value Map (VM)
- Farm Economic Value (FEV)
Target Auidence
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Marketing and Product Managers
Commercial Managers
Time and Format
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Tailored to your company (online or live)
Deliverables
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Powerful price-setting toolset designed for your industry
Workshop materials in pdf format
Outcome
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Shift mindset of your team “Volume” to “Value”
Capability building
Financial results: Improve pricing and profit